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SUSTAINABLE LIVING

Beyond Extra Virgin

This entry was posted on April 30, 2010 by McEvoy Ranch.

The olive oil bar has been raised (and we're very proud to have made the cut.) For years the International Olive Council (IOC) and California Olive Oil Council (COOC), for domestic oils, have provided the only framework for grading "extra virgin" olive oils....until now. This past Monday, the CIA at Greystone unveiled it's shiny new "Flavor Bar" and introduced a new standard of excellence in extra virgin olive oil, in collaboration with Oleoteca Villa Campestri and Association 3E. Founded in Italy in 2000, Oleoteca was established to advance the culture of super-premium olive oil for American chefs and food enthusiasts through educational programs, scientific partnerships and culinary research. Association 3E is a non-profit organization whose mission is "to foster the culture and commercial success of excellence in extra virgin olive oil" based on the three E's:
  • Ethics- producers must comply with the highest standards of commercial practices
  • Excellence- "extra virgin" olive oil is evaluated on the most stringent chemical and sensory standards
  • Economics- develop the market for super-premium "extra virgin" olive oil by identifying it as the obvious choice for discerning quality-concious consumers
Currently, there are only sixteen oils in the world deemed "super-premium" based on the 3E selection model, and McEvoy Ranch is one of only two domestic producers on the list. These top estates from Italy, Greece, Spain and California will be featured as part of the CIA's new "Flavor Bar," where visitors can taste a flight of "3E" oils from the "super-premium" selection they keep on tap. Or guests can get the full sensory experience with a 3-course Olive Oil Tasting Menu at the Wine Spectator Greystone Restaurant. For reservations, call (707) 967-1010.

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