Book Signing with Tom Mueller

This entry was posted on January 11, 2012 by McEvoy Ranch.

We're thrilled to announce that journalist and author, Tom Mueller, will be at our San Francisco Ferry Building shop, Tuesday, January 24thfrom 1pm-3pm.We'll be doing an Olio Nuovo tasting and Q & A session in the first hour, followed by a book signing. Mueller's newly-released, "Extra Virginity: The Sublime and Scandalous World of Extra Virgin Olive Oil" grew out of his 2007 article in the New Yorker, "Slippery Business," in which he explores the fraudulent practices throughout the olive oil industry that are undercutting honest producers and cheating consumers. His new book delves deeper into the deception, weaving in the rich history of the sacred substance and ultimately teaching consumers to question what's in their cupboards and learn how to find true "extra virgin" olive oil. If you haven't picked up your copy, they'll be available in our shop beginning next Tuesday, January 17th. And here's a little snippet to whet your whistle: The sacred history and profane present of a substance long seen as the essence of health and civilization. For millennia, fresh olive oil has been one of life’s necessities-not just as food but also as medicine, a beauty aid, and a vital element of religious ritual. Today’s researchers are continuing to confirm the remarkable, life-giving properties of true extra-virgin, and “extra-virgin Italian” has become the highest standard of quality. But what if this symbol of purity has become deeply corrupt? Starting with an explosive article in The New Yorker, Tom Mueller has become one of the world’s authorities on olive oil and olive oil fraud-a story of globalization, deception, and crime in the food industry from ancient times to the present, and a powerful indictment of today’s lax protections against fake and even toxic food products in the United States. A rich and deliciously readable narrative, Extra Virginity is also an inspiring account of the artisanal producers, chemical analysts, chefs, and food activists who are defending the extraordinary oils that truly deserve the name “extra-virgin.” We hope to see you all on the 24th!

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