WHAT ARE PARABENS?
Parabens are a group of inexpensive synthetic preservatives widely used in the cosmetic industry. Parabens increase shelf life and reduce bacteria growth. Until recently, they have been considered safe, but new studies have linked parabens to increased estrogen levels, increased risk of breast cancer, and targeted them as a leading causes of contact dermititis. When paraben-laced products are applied to the skin, they are absorbed into the body, often mistaken for estrogen, disrupting the endocrine system, causing health problems and sometimes cancer. Instead of parabens, we use a naturally-derived preservative in our Ode Natural Beauty lotions and washes derived from sage essential oil, called phenoxyethanol. For our olive oil-based lip and body balms, we use Vitamin E. It's not only a great natural preservative, but also a natural, antioxidant-rich moisturizer.
