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Keep California Real

 

What is Assembly Bill 535 currently in front of the California Legislature?
In short, it’s truth in olive oil labeling. The Bill will make it unlawful to make any representation that an olive oil is produced entirely from olives grown within California unless the representation is true.

 

Why Should You Care?
The truth matters, and you deserve to know where the olive oil you are buying comes from.

 

Did You Know?
Several olive oils currently on the market are labeled “California Olive Oil”, but are produced out of state, or even out of the country. Make sure products labeled with “California Olive Oil” support California farmers and local businesses, and KEEP CALIFORNIA REAL by helping to support AB 535.

 

What You Can Do?

  1. Sign the Petition to support Assembly Bill 535.
  2. Download KEEP CALIFORNIA REAL Assets so you can share your support for AB 535 with your network and community. When sharing use the official hashtags: #KeepCAReal #TruthInLabeling #RealCAOliveOil
  3. Contact your Local Assembly Member and share our helpful pre-written letter. It takes under a minute!

 

“Hello Assembly Member,

 

I am writing to you to register my strong support for AB 535 and I very much hope that you vote for this bill which calls for greater truth in labeling on California Olive Oil.

The integrity of agriculture as a whole in California relies on truth in labeling, origin, and honest presentation of information to consumers. California is known as an agricultural leader, and we have a financial and ethical interest in defending our agricultural heritage and our future. Many foreign olive oils have a lower cost basis than California due to many factors including lower environmental and labor regulatory burdens. To sell this olive oil with "California" (or other regional claims to provenance) on the label undermines our local olive oil production and sales potential. And it is deceptive to olive oil customers. Please vote for AB 535.

 

Thank you,

Insert Your Name

 

 

AB 535 Press

SOUTHERN SONOMA COUNTRY LIFE
May 2021
Join The Keep California Real — Truth in Olive Oil Labeling Campaign
There's been much debate about the integrity and origins of the olive oil we see on the shelves here in the States for quite a few years. Not all olive oil is created equal, but misleading labeling might make you think otherwise!
Read More --->


OLIVE OIL TIMES
May 2021
Legislation Restricting Use of 'California' on Olive Oil Labels Gains Momentum
“[After 30 years,] we’re on the cusp of realizing this premium for California extra virgin olive oil and it’s really painful to go to the grocery store and see olive oil that’s masquerading as California olive oil,” Samantha Dorsey added.
Read More -->


AGRI-PULSE
April 2021
California Lawmakers Want to Protect Agriculture by Holding Out-of-State Farmers to the Golden State’s Standards
“To be compliant in California, I have to charge a premium price for my product, because it's produced in a premium region. It's super disruptive to my business, and every other real California olive oil producer, when we have to compete against this foreign oil that's produced with fewer regulations at a significantly lower cost structure.” - Samantha Dorsey
Read More --->

 

 

Keep California Real

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